I first heard this term from the Nordstrom website. I have since heard it several times. It's not really a new concept, but the term was new to me. The idea is that it fits closely in your ribcage and upper waist area, which is usually your smallest section, and flares out over the lower tummy and hips, camouflaging typical problem areas. They are also flattering on women who are thin from head to toe, because they give everyone an hourglass shape. I just bought one, and I would recommend this if you need a new dress for summer weddings or other events.
Wardrobe Consultant and Personal Shopper. Love to help women match their outside image to their unique inner beauty.